007: Why Does Every Brand Want a Book Club?

Emma Apple Chozick

Jul 7

When Marc Jacobs opened BOOKMARC in 2010, the reaction was less about the books themselves than the question they raised: why was a fashion designer opening a bookstore?

5 Comments

Emilie Bird Studio

Most creatives love to read, so this all makes sense, and I love it.

Books books books!

So interesting! Great post!

Aesop just did this too!

Loved this

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